We’re All In the Marketing Business

My friend john Slemp of Aerographs was talking to a group of high school students in Puerto Rico about his job. John is an award-winning photographer who creates fine art aviation prints. He has exhibits in hotels, universities, libraries, and FBOs.  But he told the kids one thing that really surprised them about how to be a successful photographer. Photographers are in the marketing business. You can be the best photographer on the planet. You can have incredible equipment, skills and techniques. You can spend YEARS waiting for weather and circumstances to add up to the perfect shot. But you won’t have a successful career as a photographer unless you can get and keep customers for your work. Of course, that’s true of every profession. We don’t talk about “best authors,” we talk about “best-selling authors.” The most successful attorneys, tax professionals, mechanics, pilots, charter services, consultants, designers are not necessarily the most skilled, consumers almost take competence and skill  for granted in this highly competitive economy. The most successful professionals are the ones who put the most resources, time, and attention into their marketing efforts.

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