Our topic for June will be trade shows- how to get the best results by preparing before, performing at, and following up after trade shows.
What questions do you have? What fantastic ideas have you seen that we can use as examples for the class?
Here’s what we have so far:
Getting the Most from Trade Shows
Many companies spend buckets of money on trade shows without having a well-defined objective or any way of knowing whether their investment paid off. We’ll share tips to spend less and get more out of the experience.
- Setting a measurable, realistic objective
- Should you rent a booth or “float?”
- Networking effectively
- Getting traffic to your booth
- The action item – what do you want visitors to do, know and feel ?
- Results checkpoints – the day after, the month after, 90 days after.
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