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QR codes can be put to good use by creative marketers to get the right information to the customer in a fun, convenient format. QR codes can include:

A phone number, which the phone can then dial when the visitor just pushes one button. (Great for 1-800 recorded messages or product information.)
A video—which could include an interview, a presentation, or a product demonstration - we've seen these used on innovative product packaging so that a shopper can scan the QR code when considering a purchase.
The website address of a landing page where the visitor can enter his information and receive something - a coupon or free download, for example.

The reason we are predicting their widespread use for the NBAA Annual Convention is because they are so handy for bringing “offline” traffic to a website or other online material. They’re great for product demonstrations and lead generation. We use them in direct mail, trade show collateral, product packaging, and even T-shirts! QR codes really don't have a place on web pages or other online material, because their real purpose is to make it convenient for shoppers or potential clients to access online content at just the right time to help them make a purchase decision.

emailvideoqr — Scan this QR code to see our video about Email programs.

We're considering QR codes for all new materials for our clients. Whether we're working on trade show materials, postcards, direct mail packages, or even promotional items like USB memory sticks, QR codes are a great way to pack a lot of powerful information into a very small space. Want to learn more about how QR codes can work for you? Have ABCI create a customized Marketing Flight Plan for your company! Already a client? We'll be talking about QR codes in our next meeting..