In the business aviation world, trust is paramount—and few things establish trust faster than a solid referral. Maintenance, Repair, [...]
As 2024 draws to a close, it’s natural to feel the rush of tying up loose ends and preparing [...]
In this engaging workshop on disaster recovery, I guided participants through the essential steps every business needs to take [...]
So, we typically do marketing to sell aviation products and services. But in the last two years, we've also [...]
So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among [...]
Nothing happens until somebody sells something. If you get good at sales, you enable your whole company to provide [...]
Bill Caskey joins us to discuss "Same Game, New Rules - 23 Timeless Principles for Selling and Negotiating" [...]
For the record, I'm not a fan of pumpkin spice anything. Okay, you could talk me into a cookie. But [...]
Transcript - Seven Examples of Aviation Video Marketing Paula Williams: So we're going to go ahead and get [...]
We're hearing a lot about hybrid events these days. What does that mean, and what can you do to use [...]
Many aviation professionals would rather scrub oil off the hangar floor than sell. Which I totally understand - it certainly [...]
We discuss three different sales scenarios and the one success factor that was common to all of them. Plus, how [...]
John, Mickey and I talk about the Thank You Economy by Gary Vaynerchuk. Things we learned: Gary Vee and [...]
If you're invited to be a guest on our podcast (or anyone else's!) it's a great opportunity to be literally [...]
Although sales has a (sometimes well-deserved) bad reputation among aviation writers, journalists, speakers, podcasters and educators; sales is an integral [...]
Aviation sales managers struggle to find training that is concise, relevant to the industry, and fits into their plans. [...]
Aircraft resale prices remain low, while companies and individuals have more cash on hand. For many, it makes sense to [...]
How do you create aviation trade show sales presentations that don't stink? Don't be the guy that sits alone at [...]
June 27, 2017 El Paso, TX Area planespotters have enjoyed an interesting lineup of aircraft visiting the Doña Ana County [...]