If you’re in the aviation B2B industry, you know that it takes some time to bring prospects in for a landing.
Prospects you approach with your offer will have one of three reactions:
- Yes (5%)
- No (10%)
- Not Yet (85%)
(These are rough stats based on our experience, your mileage may vary.
If you ignore those “Not Yets,” or follow up with them sporadically, you’re letting 85% of your sales pipeline leak away.
Even when a prospect is absolutely qualified and excited about your product or service, chances are it will be days, weeks, or even months before the contract is inked and the money hits your bank account. Why?
- There are usually more people to consult
- There are budgets to wait for
- There are approvals to wait for
- There are logistics or other details that need to be taken care of
Pressuring a prospect is NOT the way to get things done, especially if some of these factors are beyond their control.
So how do you keep them in a holding pattern until they’re ready to bring in for a landing?
That’s what this workshop is all about.
In this workshop, you’ll learn the art of creating and managing holding patterns for your qualified prospects. You’ll discover proven techniques for building relationships, nurturing leads, and staying top-of-mind without being pushy or annoying. You’ll also learn how to use data and analytics to measure the effectiveness of your holding patterns and adjust your strategy as needed.
This workshop is ideal for sales and marketing professionals in the aviation B2B industry who want to improve their lead nurturing and prospecting skills.
Whether you’re a seasoned pro or just starting out, you’ll come away with actionable strategies and tactics you can implement right away.
So, are you ready to keep your prospects in a holding pattern until they’re ready to take off? Sign up for our workshop today and join us on the journey to fueling future sales!
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