Starting a business from scratch involves doing a lot of work yourself.

Some of our clients are in start up/shoestring mode, which we understand very well since we’ve been involved in several startups ourselves.  This involves late nights, wearing multiple hats, and doing everything yourself.

There are  advantages to doing everything yourself:

  • You control every detail.
  • You can do it your own way, in your own time.
  • You usually have better control of costs.

There are signs, however, that you need to outsource some marketing and other tasks:

  • You’re spending more time troubleshooting and maintaining your website, printer, or other equipment.
  • You need more professional results than you can produce yourself.
  • You’re spending your time at a desk writing articles when you should be spending time with customers or potential customers.
  • You’re turning down business (or losing business) because you don’t have time to serve customers well.

As an entrepreneur of a start up organization, your most limited asset is usually your money.  There quickly comes a point, however, where your most limited asset is your time.

There are  two things you need to remember when outsourcing some of the work you need to do as an entrepreneur:

  • Choose someone you trust to outsource sales and marketing tasks.  Don’t always the least expensive option – your reputation is your greatest asset.
  • Make sure that person has a system to ensure everything gets done and someone is accountable for everything. You cannot afford gaps, overlaps or dropped balls in your communication with clients.

That’s where we can help. Our service levels start with the Light Aircraft Package, which includes some initial setup work followed by coaching and support for as little as $129 a month after an initial start up fee.

As your company grows, you can outsource more marketing tasks to us, giving you more time to focus on what you’re good at.  Our TurboProp Package is a solid, collaborative marketing partnership in which we share the work of marketing your products and services, and our Business Jet Package includes services for the largest, most sophisticated companies that want to outsource their whole marketing and sales efforts to our professionals and spend their time focused on what they do best.

You would choose an aircraft based on your mission and budget. It makes sense to choose a marketing service level based on your mission and budget as well.  Here are the options:

Service Level

Light Aircraft

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Turbo Prop

 

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Business Jet

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Description The fastest, least expensive way to “get off the ground” for those who are willing to do a lot of the work themselves. A solid, reliable marketing system that provides consistent results for those willing to do regular maintenance. Companies who remain “aircraft commander” while having equipment and staff that takes them farther and more reliably in any conditions, using as much  “programmed automation” as possible.
Best for Solo legal, tax, & consulting professionals, very small companies, hobbyists, startups that are “bootstrapping” their costs. Small companies, startups, product manufacturers, service providers that want to concentrate on serving customers and automate or outsource some marketing tasks. Companies that want a steady stream of incoming leads and prospects.

Not sure which to choose? Start with our Marketing Flight Plan, a diagnostic step that helps us decide where to prioritize the time and money. } else {.