Competition“My competitors are killing me!”

 

We’ve heard you!

 

The world seems to have been overtaken by bargain hunters.  On one hand, you can’t blame people for looking for a good deal.  But we all know that cheaper is not always better.  (Apparently, with the exception of some of your prospective customers!)

 

Whether you run a charter service, a flight school, a component locator service, or an insurance company; we’ll talk about strategies for positioning your product so that your customers aren’t so price-sensitive.

 

We’ll discuss:

  • Adding value for the customer without adding to your cost.
  • Bundling products and services to avoid comparison.
  • Strategies for educating customers about quality and why they should be willing to pay more.
  • When to discount your price without losing credibility.

 

Consulting members and invited guests welcome!

You may attend one session free. Contact me at [email protected] for access codes and details.

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