How would I spot an ideal customer for Taylor Greenwood Jet Photography?

An aircraft broker, dealer, or individual owner who wants to sell an aircraft in this crowded “buyer’s market” needs to make a prospective buyer fall in love with the airplane.  The fastest and surest way to do that is with excellent professional photography that evokes a response.

How would I best describe Taylor Greenwood Jet Photography’s unique benefits, approach, products services, and value proposition?

While many photographers “shoot” airplanes, there are unique challenges that our crew has experience with overcoming:

  • Dramatic and beautiful lighting is key to great photography.  We travel with 12 AlienBees B1600 studio strobes and reflective umbrellas and are expert at adapting to your particular aircraft and the conditions of the shoot.
  • We know you need your photos wherever and whenever you need them- with a minimum of inconvenience.   So we carry two Vagabond II external power supplies, which allow us to take the aircraft anywhere on the ramp or airport with  no need for power supplies for our photography strobes.   We also carry 2 -3 cameras and take backups of everything.  Murphy may have been a pilot, but his law applies to photographers as well, so we come prepared. ( “Murphy’s Law” – anything that can go wrong will go wrong!)
  • We are experienced at working with aircraft, FBOs, and airport staff. We know how to work with the folks involved to get things done effectively with a minimum of hassle.
  • We are centrally located in Wisconsin – near OshKosh and several major aircraft facilities.

What might prospects say to trigger me to know that they need to be referred to Taylor Greenwood Jet Photography?

  • “There are a ton of aircraft on the market. How am I going to make this plane stand out?”
  • “This is a very special airplane – I need people to just see the value of it.”

How should I refer a client to Taylor Greenwood Jet Photography?

Contact me, Taylor, at  413-522-4578. Always happy to talk about your projects.  Or download my ebook  – Six Things You Should Know About Selling Your Aircraft (Intro by Capt. Ivan Klugman) at http://www.tgjetphotography.com/freebook/

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the aviation marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)

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