How would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to the cost and hassle of de-icing…!

Strategically located in North Tampa Bay, Hernando County Airport is a sound choice for aviation business people seeking to economically expand and/or establish a presence in the aviation-strong state of Florida. Near freeways, an international airport, a deep sea port and major attractions, logistics are smooth. Manufacturers or links in OEM supply chains can thrive with low costs, choice of multi-acre airside sites, a pool of Right-To-Work talent and a pleasant suburban lifestyle.

Anyone doing business or flying in the Tampa Bay area should know about us, because we are a convenient option for business aviation in the area; and we NEVER charge a landing fee. Our airport designation is (BKV). Exclusively General Aviation, operators and passengers avoid the air and ground congestion common to metro airports. With two long concrete runways, 7000 and 5000 feet, we can accommodate nearly any size aircraft.

Target Businesses/Categories:

Aviation OEM, MRO, Commercial Flight School, Part 147 Aviation Maintenance Tech. (AMT)/A&P Prep School, Air Cargo, Part 91 and 135 Operators, Aircraft Completions, Commercial to Cargo or Private conversions

How would I best describe Hernando County Airport’s unique benefits, approach, products services, and value proposition?

A sprawling 2400 acres, Hernando County Airport boasts a number of amenities preferred in a home airport such as a new air traffic control tower, on-site fire station, full-service FBO, Certified Cessna Service Center and more. Need to hold a meeting? Seat up to 20 at the beautiful Airport Administration center. A supportive and business-friendly administration enjoys sourcing incentives and helping facilitate growth.

We’re located on the central Gulf coast of Florida, between Tampa, Orlando and Ocala.

What might prospects say to trigger me to know that they need to be referred to Hernando County Airport?

An expressed desire to reduce overhead. Indications that they are outgrowing their present facility and have no options at their home airport. (Many airports, particularly in metro areas, have very limited land available – no expansion possible) Dissatisfaction at the lack of interest/support of present airport administration/landlord.

Dissatisfaction with union issues and costs. Difficulty finding employees/high wages. Tired of cold weather. Increased number of Florida or Southeastern US customers to access.

*I’m also particularly interested in whether recent large Airbus and Boeing buys will result in downstream supply chain business growth which we can help with.

How should I refer a client to Hernando County Airport?

You can send them to our website at www.flyhernando.com; or have them call me, Kimberly Poppke, at (352) 754-4061 and I’ll make sure they’re taken care of. For FBO services, call (Jennifer Torraco) at American Aviation, (352) 796-5173 and tell them Kimberly sent you.

Referral Marketing

This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about great referral marketing techniques. It’s not too late to get in on the fun!

Join the aviation marketing MasterClass in 2012 and receive a free DIY Marketing Toolkit on the topic of your choice. (12 to choose from, a $129 value!)