We attended the retirement party of a good friend this weekend. He is retiring as an Army Reserve Colonel – and a good one. This is a man with four campaign ribbons and a bronze star. John was very proud to have worked with him.
And one of the reasons he was so effective was because of the stories he told.
It occurred to me that the “latest” marketing technique known as “content marketing” is really just another term for the time-honored tradition of great storytelling!
You might think the U.S. Army is not the best place for storytelling – soldiers are not known for their proclivity to sit still and listen to stories.
And yet, as this Colonel was presented with a beautiful plaque made by his family and friends, it occurred to me that the U.S. military is much more effective BECAUSE of the stories these men share.
The plaque that was presented included photos and words from several of the most important stories that influence the character of a military officer. Our friend remarked on the meaning of each of these stories to him:
Operation Iraqi Freedom –
To remember the good that was done, and the men he’d personally supported and fought with.
And old stories:
The Battle of Little Round Top –