Pricing for Aviation Marketing Services
- Every client is different. Our job is to make the best use of the resources you already have to ensure you’re getting maximum leverage to meet your sales.
- Every month is different. Our first focus may be on you website, the next the biggest priority may be preparing materials for a trade show. We meet monthly so that we can adapt that month’s focus to accommodate seasonal changes and shifts in your business priorities.
- Not all clients will need, or use, ALL of these services. Our intention is to provide a convenient way to provide the services you need.
- These service levels are intended to provide maximum value for your investment, based on our experience with many aviation clients over the past 20 years.
- Website Hosting includes 24/7 uptime monitoring and support.
- SEMRush is our primary SEO management tool. Clients are provided with real-time view access and reports.
- Website Design and Development would include major technology, platform, navigation, or design changes. WordPress is our preferred platform.
- LeadFeeder is provided by DealFront. It is used to identify leads that visit your website as part of your prospecting process. It has interfaces with LinkedIn and popular CRM software.
- Custom Applications would include online commerce applications or learning management (LMS) systems. As an example, we have created aircraft records best practices courses that are certified by the FAA for continuing education credit for participants.
- Brainstorming Topics/Editing includes social media posts with popular topics relevant to your audience and purpose.
- Ghostwriting 👻 includes writing drafts on your behalf of up to 800 words, suitable for social media, blog, or can be later compiled into a book.
- Holiday/Seasonal Posts would include relevant holidays like International Workers Day or Charles E. Taylor’s Birthday/Aircraft Maintenance Technicans’ Day
- Simple Content Posts would be one image and a paragraph – Quotes
- Definitions
- Tip of the Week
- “Did You Know?” Factoids
- Premium Content Posts would be more elaborate and custom and may include diagrams and infographics.
- Best Content Posts can include an even greater depth of research or scholarship, be written by authors favored by specific publications.
- Feature/Content Videos might be created from your footage, commissioned video from a shot list, or animated explainers with voiceover.
- Basecamp Project Management – We use Basecamp to organize our work and collaborate with our team and yours. Basecamp includes unlimited file storage.
- Alchemer Quizzes and Survey – We create surveys for questionnaires in the sales, process, client satisfaction surveys, to improve retention and resales.
- Press Releases – We distribute your news via the Press Advantage wire service, plus to our own network of aviation-industry journalists and publications. Press releases will only be written for clients that have worked with us for a minimum of 6 months.
- Paid Ads Account Management – We can manage your Google Ads or Facebook paid ads campaign.
- Print Brochures – This might include spec sheets, product sheets, trifold brochures, trade show handouts or other graphics.
- Email Marketing – We are agency partners with MailChimp, or we can use your existing CRM or mail system to design newsletters, sequences and campaign emails.
- Personal Branding – We evaluate your LinkedIn profile with our checklist designed for aviation industry professionals to help you make your most valuable connections confidently.
