On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
Paula Williams2023-03-22T18:09:48+00:00So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among [...]
March 2023
Fueling Future Aviation Sales: How to Keep Your Prospects in a Holding Pattern Until They’re Ready to Make a Purchase
Paula Williams2023-03-18T22:21:15+00:00If you're in the aviation B2B industry, you know that it takes some time to bring prospects in for [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
Paula Williams2023-03-11T00:26:18+00:00I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
Paula Williams2023-03-06T02:48:03+00:00What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
February 2023
Thinking About How AI Will Impact Business Aviation Marketing
Paula Williams2023-02-12T12:01:22+00:00How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
Paula Williams2023-02-05T01:21:44+00:00This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
Paula Williams2023-02-27T07:43:33+00:00We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
Prospecting Workshop – Live Preview February 15, 2024
Paula Williams2024-03-25T20:00:37+00:00How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? What’s the [...]
January 2023
Client Testimonial – ABCI Dramatically Improved My Marketing Success
Paula Williams2023-01-30T23:12:47+00:00Mark Parry, President and Founder of Global Aircraft Group, credits Aviation Business Consultants International with the significant improvement in [...]
Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2023-03-06T21:36:27+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Live Aviation Social Media Workshop
Paula Williams2023-03-06T16:32:10+00:00We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To [...]
Your Aviation Marketing Team at ABCI
Paula Williams2023-01-15T01:27:14+00:00Good people are hard to find. And don't we know it! It's taken MANY YEARS and a lot of [...]
Headshots – How to Get the Perfect Social Media Profile Photo
Paula Williams2023-01-11T01:59:16+00:00“Oh. I’ve been dreading this part!” People in our Personal Branding Workshop often groan when we start talking about [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
Paula Williams2023-01-07T05:18:48+00:00"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
“Air Force Men Make Great Housewives”
Paula Williams2023-01-04T00:51:23+00:00When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He [...]
Our Most Popular Episode of 2022 – Startups and Side Hustles!
Paula Williams2023-01-02T00:40:38+00:00What was our most popular episode of 2022? Aviation Startups and Side-Hustles! Everyone's got a side-hustle these days - [...]
December 2022
Three Things to do Differently in 2023
Paula Williams2023-01-02T00:44:58+00:00Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King Will Join Us For Our Book Club Discussion
Paula Williams2023-01-25T20:01:41+00:00John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
Avionics Marketing! How to Sell More Systems
Paula Williams2022-12-21T20:46:33+00:00A word on marketing for avionics companies. I had someone write me a DM own LinkedIn, saying they had [...]
Book Club Discussion – Content Inc. by Joe Pulizzi
Paula Williams2022-12-19T18:36:42+00:00The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]