Misconceptions About “the Affluent”
Paula Williams2023-05-15T02:02:09+00:00Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
May 2023
Five Unusual Places to Show Off Your Aviation Brand
Paula Williams2023-05-08T00:26:17+00:00You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
October 2022
Happy Halloween! The Three Scariest Mistakes Aviation Companies Make:
Paula Williams2022-10-28T09:58:01+00:00Happy Halloween! The Three Scariest Mistakes Aviation Companies Make: It’s been a scary year (or couple of years) in [...]
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Paula Williams2022-10-21T23:48:37+00:00Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
August 2022
Wins Wednesday – Marketing Maturity Checklists & Worksheets
Paula Williams2022-08-11T06:59:05+00:00The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
July 2022
Are LinkedIn Ads Better than Facebook Ads for Aviation Marketing?
Paula Williams2022-07-21T18:53:57+00:00When talking about social media marketing in aviation, LinkedIn is always discussed as the most credible. And yet, far [...]
November 2021
Google & Facebook Ads in Aviation
Paula Williams2021-11-07T05:11:33+00:00Aviation sales and marketing professionals often ask us about Google and Facebook ads - Do they still work? Are they [...]
June 2021
Introducing – Aviation Canva Templates!
Paula Williams2021-09-21T18:49:45+00:00The one thing ALL of our clients need is more time! So, we're designing some templates that give our Marketing [...]
March 2021
Interview with Annamarie Buonocore, InFlightUSA and BizAvJetUSA Magazines
Paula Williams2021-03-07T13:01:27+00:00Annamarie is the editor of InflIght USA and BizAvJets USA magazines. We talk about what's changed with publishing, and how [...]
November 2019
The Warning Labels They Should Have Put on Google Adwords
Paula Williams2021-10-01T22:14:18+00:00Warning Labels for Google Adwords - And Why Some Aviation Companies Should Use them Anyway Whenever we consult with a [...]
August 2019
Aviation Advertising – Interview with Stephen Linebaugh and Adam Usina
Paula Williams2021-05-30T06:26:10+00:00This week we’re talking about aviation advertising opportunities with Stephen Linebaugh and Adam Usina of PartsBase Now, we’ve talked in [...]
May 2018
How (and Why!) to Create & Deploy an Aviation Press Kit
Paula Williams2020-12-31T22:57:52+00:00Should you build an aviation press kit for your web site? Are press kit for trade shows and events really [...]
August 2017
AMHF 0095 – Does Sex Still Sell? Tradition in Aviation Advertising
Paula Williams2021-04-30T23:00:55+00:00If you go to a museum and look at advertising for aviation, the vintage prints often feature women in outfits [...]
March 2017
AMHF 0076 – FBO Marketing – More Planes & More People!
Paula Williams2021-07-28T05:25:36+00:00FBO Marketing - More Planes & More People! When you're in charge of marketing and sales for an FBO, your [...]
Aviation Charter Marketing – Getting More Passengers and Planes!
Paula Williams2021-05-30T07:18:48+00:00Aviation Charter Marketing - Getting More Passengers and Planes! [smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0075_-_Charter_Marketing.mp3" social_linkedin="true" ] Now is a great time for aviation [...]
February 2017
Three Ways Aviation Professionals Can Use a Retargeting or Recapture Campaign to Sell More Stuff!
Paula Williams2018-11-24T21:35:10+00:00Three Ways Aviation Professionals can Use a Retargeting or Recapture campaign to sell more stuff! We'll talk about: Low Tech [...]
October 2016
AMHF 0054 – Managing Aviation Marketing Expenses
Paula Williams2021-03-28T01:15:57+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0054.mp3" title="AMHF 0054 - Managing Your Marketing Costs" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] We all run into [...]
Aviation Advertising – Create a Checklist to Help Your Prospects
Paula Williams2020-05-12T05:50:29+00:00Aviation is addicted to checklists. And they're a great sales tool! In yesterday's podcast, John and I talked about strategies [...]
April 2016
AMHF 0028 – What’s the Best Aviation Advertising Media?
Paula Williams2020-07-07T06:37:03+00:00We're often asked -"What is the best aviation advertising media?" Although the short answer is - "whatever works best for [...]
AMHF 0025 – Advertising Test Flights with Jeff Stodola
Paula Williams2020-05-12T06:14:08+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_24.mp3" title="Advertising Test Flights with Jeff Stodola" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Naval reserve fighter pilot, airline [...]