If you sell an aviation product or service, your brochure should be a hardworking part of your sales team!
Not a freeloading space-filler!
Some of the jobs your brochure should perform well:
- Prospecting at a trade show
- Prospecting by direct mail package
- Building credibility as collateral in the sales process
- To provide an update or announcement to current customers or influencers
- To encourage new customer happiness and referrals
What information should you include in an aviation marketing brochure?
Most brochures are mostly composed of boring company or product information, which is NOT what your customer is interested in.(News flash – they don’t care about YOU, they only care about their own problems and how you can solve them.
Your brochure should be about your customers and THEIR needs so that they identify with it immediately.
Some successful formats:
- Outline of Benefits, rather than Features
(How does this save money, save time, improve safety, or improve experience?)
- A buyer’s guide to your product or service.
- A comparison table of options.
- Charts, graphs, diagrams & photographs