Live Discussion with Author Bill Caskey!
Everyone welcome, but please register!
Whether you're "officially" a member of our Book Club, join us for this virtual conversation with the author of Paula's favorite sales classic, Same Game New Rules with author Bill Caskey.
Caskey is the opposite of Zig Ziglar.
He's as low-key as Ziglar is hyped up. This book is for B2B sales folks who don't want to be "that guy," but still want to make healthy profits! We discussed this book once in the past, but it's good enough for an update – live with the author!
Everybody welcome!
This conversation is recorded and ends up on our podcast, so by participating, you get visibility on ABCI's web site, Google Play, Stitcher, iTunes, SoundCloud and YouTube.

About Bill Caskey
► Do You Have Another Level of Performance You're Finding It Hard To Get To?
We all have 2X potential…another gear that we could run in. But without the right attitudes, behaviors, and techniques, we struggle. And without proper coaching, our dreams seem unreachable.
I'm a Business Coach that helps executives and sales teams prosper by developing new skills for your success.
► Do these sound familiar?
✓ "My customers always try to 'commoditize' me".
✓ "I don't feel like I lead prospects – I feel like they lead me."
✓ "I sometimes lack the personal confidence to set big goals and execute."
✓ Leaders: "My team struggles to give voice to their value in the market."
✓ Leaders: "I find it difficult to keep inspiring people."
✓ Leaders: "My team is made up of great people, but our results don't measure up."
►The Types of Companies I Help…
✓ Companies whose owners/CEOs are inspiring and committed to the growth of their teams.
✓ Companies committed to execution – not just talking about changing, but doing it.
✓ Companies that are in growth mode, seeking new markets, new customers, new opportunities.
► My Favorite Experts:
✓ I listen to Gary Vaynerchuk, because I believe he walks the walk of successful marketing.
✓ I subscribe to Jason Leister (Incomparable Expert) because he blends business practicality with inner wisdom.
► Is the growth of your sales team worth talking about? If so, invite you to a 30-minute call where I can share some actionable insights that can have a direct impact, even if we don't work together.

Thursday, February 24, 2022
1:00 PM Pacific
2:00 PM Mountain
3:00 PM Central
4:00 PM Eastern
Register anytime before the session and we'll send you an invitation to attend live!
Not able to attend? We'll send you the recording.