Tools and Resources We Use in Our Practice
If you’ve ever worked on aircraft (or anything else!) you know that having all the right tools won’t get the work done for you, but they can certainly take a lot of the time and drudgery out of it! Most of these tools are included or recommended at different levels of our Marketing Lab, but we understand that some people aren’t ready for a partnership, they just need to plug a hole in their current process to get to the next level! So, we’re sharing some of our favorites with you here.
Prospecting
Leadfeeder – We add Leadfeeder to all of the websites we build and manage, because your website is one of your most important prospecting tools!
Knowing who has visited your website, and which pages they were the most interested in, gives you an enormous advantage in the prospecting process!
If you (like many of us) don’t have time waiting for the phone to ring, but realize how important it is to have an actual human being answer the phone during business hours, Call Ruby is a perfect solution. Learn more about how Ruby can help your business and receive $150 off your first month of service! Click here for Ruby.
Of course, we also have a Prospecting Workshop!
Making an Approach
We cover approach strategies in detail in our Aviation Sales Fundamentals On-Demand course.
Holding Pattern
Libsyn – One great way to keep the attention of prospects (and attract new ones!) is to have a regular podcast! And Libsyn is a cost-effective, easy-to-use podcast hosting services with lots of neat tools like a customizable embed tool so you can add your podcast episodes to your website! We also recommend our Social Media Templates to keep you top-0f-mind. We have templates for MRO companies, Flight Schools, and Brokers.
Sales
The sales part of the process involves a lot of question-answering, reassurance, and objection-management. We cover these in our Aviation Sales Fundamentals On-Demand course.
Referrals & Testimonials
Lifter LMS – Many of our clients sell complex products and services. They provide training as part of their new client onboarding process to improve their experience and satisfaction, which also leads to a higher level of referrals and testimonials.
General Business Tools
Canva – Design tool that includes stock phtography, audio, video and ai writing tools.
Termageddon – It’s important to keep in compliance with all of the laws and rules of doing business on the Internet. Termageddon is a subscription tool that keeps you apprised of the many, many changes to Internet privacy policies.
Cockatoo – Makes automated, timestamped transcriptions of videos that can be used for captions, SEO, and other purposes. We make transcriptions of all of our client meetings published on Basecamp to make them searchable. If you’re wondering, “when did we talk about that one LinkedIn strategy, and how did we go about making that work?” You can jump to just the right spot in just the right video, saving a TON of time!
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