Marketing and Privacy – Mutually Exclusive?

Little snapshots of daily life in the office, in the hangar or workshop or on the ramp can provide a little bit of insight into your personality and give people a chuckle. By not taking ourselves so seriously, we make potential customers feel more comfortable picking up the phone to talk to us.

Things Not to Share

• Anything you're not comfortable sharing.  Any online media has the potential of being shared with ANYONE. Pretend you're standing in Times Square with a megaphone.  Are you comfortable sharing this information with your grandmother, your kids, your competitors, and your ex-spouse?
• Deals or negotiations that are "in the works" and not public.
• Your "secret recipes."  Anything about HOW you create your product or service and make it better than the competition.
• Any personal, financial or medical information.
• Anything that is NOT entertaining, educational, or interesting.

Whatever media you choose to use for your marketing, it's important to have a policy, to follow it yourself, and to educate your sales, marketing and customer service teams to protect themselves and each other while doing a great job of marketing. .