Here are the first three minutes and fifteen seconds of the Facebook lesson. . .
Here’s what we have so far:
1. How Facebook fits into the Marketing Blueprint
2. Demographics & trends on Facebook – Is it a good way to reach MY customers?
3. Realistic Expectations – A Facebook Page is NOT a marketing strategy
4. Social Marketing- Theory, best practices and etiquette
5. Integrating Facebook with the Rest of Your Marketing
a. Facebook and Search Engine Optimization
b. Facebook and Your Blog
c. Facebook and Twitter (and other social media)
6. Developing a Facebook Marketing Strategy
a. Your own identity or an alias or mascot?
b. Personal Pages (walk through)
c. Fan Pages
d. Community Pages
7. Examples from the Aviation industry
8. Things that Can Go Wrong, How to Prevent Them
a. Security Concerns
b. Reputation Concerns
9. The future of Facebook- things to watch
10. Fitting Facebook into your Week – How much time should this take?
And of course, we will include the
- Recommended Reading list
- Priority Question Code
- List of Resources (additional articles and tutorials)
- Action List
- Show Your Work challenge. We’ll send the details
We’ll send “Certificates of Completion” to those that show a good working knowledge of the concepts, and feature the best ones on ABCI’s blog. (An opportunity for additional publicity!)
Do you have a Facebook page that you’d like us to use as an example for the class? Or have a great idea that we should include? Comment below or send your comments to Paula (at) AviationBusinessConsultants (dot) com. We’ll include as many as we can!
Not yet enrolled? Sign up now!
Want the rest? Enroll in the aviation marketing Master Class.
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