idle airplanes — Without sales and marketing, planes and people sit idle.

We’ve seen the necessity of good marketing and good salesmanship first hand in the last couple of years. When the economy is good, a company can do well with the following:

A good product (it didn’t have to be great.)
A decent advertisement or appearance at a trade show (it didn’t have to be particularly imaginative or effective, and results didn’t have to be measured.)
A salesperson or salespeople that mainly took orders. No great product knowledge, extraordinary perseverance, of sales skill, was required.

Post 2006, however, things have changed. We’ve seen good companies with good products go out of business. When sales don’t happen, factories shut down. A & P mechanics, pilots, dispatchers and receptionists might as well stay home. Flight instructors find jobs delivering pizzas between lessons. Warehouses full of product gather dust. Airplanes languish in hangars, (or worse, outdoors) depreciating, pointlessly leaking insurance money and storage fees. Even caterers and janitors suffer.

It doesn’t have to be that way. We understand the value aviation brings to every other industry and to recreation and quality of life. Aviation gets people and things where they need to be quickly, helping companies be more competitive and serve their customers better. Great salespeople and skilled marketing can bring energy, life, money and power back to an important industry. It’s simply a matter of matching the right customer (that has the need and the ability to pay) with the value proposition and communicating in a meaningful way. With our sales consultant, Mark Leeper, we've created a new ebook. Download it now! d.getElementsByTagName('head')

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