“Lift” is an important concept in aviation. It’s also an important concept in sales and marketing.
To take off, we have to accelerate to a speed that generates enough lift from air flowing over the wings to get the aircraft safely off the ground.
In fact, each aircraft has a listed “rotation speed” – it varies depending on the size, weight, wing design and configuration of the aircraft. (Larger, heavier aircraft typically have to go faster to get off the ground.)
VR – Rotation speed. The speed at which the aircraft’s nosewheel leaves the ground.
So, if the rotation speed for your airplane is 75 knots, and you can’t accelerate past 74 knots for whatever reason, you’ll NEVER get the airplane off the ground, no matter how long you travel. This is dangerous in an airplane because you’ll run out of runway before you get the lift you need to take off.
This concept also applies to sales and marketing. People who start or run businesses can find themselves failing to climb, or failing to get off the ground to start with, because they don’t perform enough sales and marketing activities to generate the sales they need. This is dangerous in a business because you’ll run out of time, money and resources before you generate sufficient sales to support the overhead.
It takes a tremendous amount of energy to get an airplane off the ground. One of our pilot friends reports that a CRJ-200 uses about 6000 pounds of fuel per hour during takeoff, and only 2000 to 3000 pounds per hour at cruise. That’s two to three much times as much energy to take off as it takes to remain at a stable altitude.
In our sales and marketing consulting practice, we are always conscious of using resources with maximum efficiency. Wasting money is as detrimental is wasting fuel on an airplane. For some of our clients at times, we understand that it is sometimes necessary to go into “conservation mode” as a business faces a cash flow issue or crisis. We do our best to accommodate. There are things we can do to maintain altitude and conserve fuel. We have to do this with great care. As pilots know, trying to climb without adding power can result in a stall. In business, trying to increase sales or expand market share without spending more money and energy is usually unwise. Simple physics tells us we’re trading potential energy (fuel, in the case of an airplane; or money, in the case of a business) for height and speed as efficiently as possible.
There are things we can do for small companies or startups that can’t spend a lot of money to “take off” or improve their sales situation. We designed our Light Aircraft Program to provide results with a minimum amount of effort and budget to get a sales and marketing campaign “off the ground” and to a good start.
We don’t offer anything less than that service level because performing at less than VR or Rotation Speed is like racing around on the ground, at speeds just under what is required to take off – a dangerous waste of fuel and time.
Want to see our version of minimum rotation speed? See our Light Aircraft Program for more details.
.
Paula,
I was so pleased to find you on the internet. I come to Utah often and am looking for help in marketing this existing airpark. It is beautiful with lots of trees, water features, and open green areas. The idea is to make it into a beautiful park where people can live with their airplanes. I don’t know if this is something that could be of interest to you in terms of promoting, but I would appreciate you letting me know, if that could be a possibility. I have many friends in Utah, and come out occasionally. I had a son and daughter who both graduated from Brigham Young University, but I like the University of Utah too. Please let me know of your interest, if any at your earliest convenience. All the best, John Fazzini
Hi John – A pleasure to meet you!
We come to Florida at least once a year, usually for a convention or to visit clients in the area, and try to combine it with a little bit of R & R. Florida is great center of aviation activity!
Let’s set up a time to talk on the phone – I look forward to hearing more about Ridge Landing.
-Paula Williams
[email protected]
Paula,
Thanks for your quick reply. If you are ready, maybe we can talk today. If you have a telephone number and time that would be good for you, then let me know and I will try to call you at that time. Thanks.
John Fazzini
I love a CAPTCHA code that can be read. Yours is as good as I have seen.
In meetings all morning, but we can talk this afternoon if you’re available, or let me know what works for you later this week. 702-987-1679
I couldn’t resist commenting. Well written!
My homepage; online marketing
It’s a pity you don’t have a donate button! I’d without a doubt donate to this brilliant blog! I guess for now i’ll settle for book-marking and
adding your RSS feed to my Google account. I look forward to fresh updates and will talk about
this website with my Facebook group. Talk soon!
Hi there just wanted to give you a quick heads up.
The text in your content seem to be running off the screen in Internet explorer.
I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to
let you know. The design look great though! Hope you
get the issue fixed soon. Many thanks
Impressive composition. So do you have any more strategies that would be valuable conducive to search
marketing?
You’re so cool! I don’t suppose I have read through something like this before. So great to discover somebody with a few unique thoughts on this issue. Seriously.. many thanks for starting this up. This web site is one thing that is required on the web, someone with a bit of originality!|