Information Packages for Prospects
When a prospect says:
“Please send me some information.”
This is probably one of their very first interactions with your company. They’re going to be judging you product or service against that of the competition, but they are also going to be judging your company’s size, style, generosity and attention to detail.
How do you make sure you stand out?
We’ll talk about:
- How much should you spend on information packages?
- How do you qualify potential clients so you don’t waste money?
- What should you send under different circumstances—like in response to an RFP, after a trade show, after a sales presentation, after an email request or phone conversation?
- How to customize and personalize your information packages
- How to make it easy to put customized packages together on a
moments’ notice. - Examples of great information packages from successful companies.
Be sure to tune in to our Webinar on March 13, 2013 at 1:00 MDT.
Register – options available for all budgets, including free.
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