Power, Ethics and Marketing

Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so.  ~Gore Vidal

Marketing professionals cultivate credibility, and credibility becomes power. Power must be used responsibly. One example of this power is brand recognition, even among very young children:

Alexandra Noailles’ son doesn’t want just toys. Julien covets merchandise from the animated film “Cars” and Nintendo’s Wii video game system. When it comes to yogurt, he opts for Dannon’s Danimals. And when he wants fast food, more often than not it’s McDonald’s that he asks for. Barely five years-old, Julien has developed some pretty specific brand preferences. “I figure he just picks it up in commercials,” Noailles, of Peekskill, N.Y., said. – ABC – What Kids Know

To do our job correctly, we need to do some very difficult things.  We need the power to acquire the attention of very busy people and communicate our key messages in ways that are compelling and will be remembered. How do we sleep at night?  By not drinking coffee after seven.  Oh, and by ensuring we do these three things:

1. Represent only products we truly believe in.
2. Target our messages appropriately.
3. Tell the truth.

Whether you’re the President of a country or a company, or just doing the best you can with the power you have with integrity, we understand that leadership in general, and marketing in particular, it’s a misunderstood and sometimes thankless job.  We understand that without people willing to step up and use power responsibly, things fall into disrepair and an entitlement mentality. Thanks for all you do!  Believe it or not, the world is a better place because of the products and services we make possible. } else {.