No matter how great you are at sales and marketing, there will be a number of prospects that show an initial interest in your product but then seem to cool off, stop returning your calls or even disappear altogether.
While you should make every effort to find out the specifics of each case (this information is key to improving your marketing results and your bottom line!) We can tell you the most common reasons prospects don’t buy:
1) Because of Isaac Newton.
Darn that Newton. It’s not his fault, but we might as well shoot the messenger, since he’s dead anyway and we need a scapegoat for simple inertia.