When I went from the world of finance and education to the world of aviation, I had NO IDEA how hard it would be to make sales.
I remember picking up the phone and calling the Marketing Director of a large aircraft manufacturer and introducing myself as a marketing consultant.
Silence.
The gentleman on the other end of the line finally responded with chilly politeness, but the creeping frostbite extending from my phone hand (and my ear!) were enough to let me know that cold sales calls were just not going to cut it in this industry.
The first trade show we attended was not much better.
Luckily, we now get much warmer receptions and ALL of our phone calls are “by invitation.”
Much better!
If you’re new to the industry, or to marketing, or if the reception you get from potential partners, clients or customers could use a warm-up, here’s a free report we’ve put together.
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