We really enjoy connecting with new, old, and future clients at #NBAA15 . This year we also moderated a panel discussion in Social Media in the Innovation Zone – a very cool thing that NBAA put together to discuss new and emerging technology. In this podcast, we go into three of the questions we were asked in more depth.
Besides social media, other sesssions in the Innovation Zone were:
- New paradigns for Aviation Directors & Reporting Executives with Bob Moore, Jim Lara, John D. Witzig, Jonathan Jones, Steve Brechter and Zane Lambert
- Flight Deck Evalution and Connectivity with Dan Schwinn, Didier Popadoupoulis, John Uczekaj, Phil Straub, Scott Reagan, and Scott Uhlir
- A Young Professionals Networking Reception (YoPro)
- Detect & Avoid technology for UAS with Brandon Suarez, Dr. Parimal Kopardekar, Geeorge Ligler, and Paul McDuffee
- The Future of High Speed Business Jets – Beyond Mach 1 with Oscar Garcia
- Aviation Space Exploration and Icing Detection with Nilton Renno
We’d like to thank NBAA for being a pioneer in technology and thought-leadership in the aviation industry, and were proud to share the stage with our panelists:
- Jerry Buccola, Senior Account Executive, V-Log
- Bill Johnston, President, V-Log
- Genaro Sanchez, Director of Marketing & Communications, Cutter Aviation
- Beth Rosenberg Sanders, Social Media Content Manager, NBAA
- Matt Steward, VP Sales & Marketing, Applied Composite Engineering
- John Williams, Chairman, ABCI.
- Larry Hinebaugh, Founder, V-Log
- John Kosak, Project Manager, Weather, NBAA
Our folks are busily transcribing the session and producing the recording. If you’re interested in a recording and transcript of the social media session, request it here and we’ll send it to you when it’s processed.
But, for this podcast, we took some of the most interesting questions from the Social Media session, and from other conversations we had througout the week, we picked three to discuss at greater length in this podcast.
- What CRM should I use? (We discussed Salesforce and Infusionsoft at length.)
- How much time should I be spending on social media?
- Marketing Materials – Quality, or Quantity?
Thanks for listening!
This week’s tip sheet –
The very first question in the session was – which social media is the most popular with Aviation professionals?
Answer – LinkedIn!
Therefore, it’s very important to get your LinkedIn profile in shape – make sure it’s something that helps you get found, and helps you establish your authority, credibility & expertise. This week’s tip sheet includes five simple tweaks you can make to improve your LinkedIn profile. Click to download the tip sheet.