How to Follow Up After a Trade Show

This is the third of three episodes with Paula Williams of ABCI and Mark Leeper of Seabright Company, talking about aviation trade shows.

• The first included three things sales and marketing people should do to prepare for an aviation trade show.
• The second was about three things to do during the trade show to maximize relationships and future sales.
• For the third episode, I asked Mark Leeper to give us three things to do AFTER the trade show.

His three things?

1. Follow up
2. Follow up.
3. Follow up!

[embedyt] https://www.youtube.com/watch?v=QKNsCR36nNs[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/How_to_follow_up_after_an_aviation_trade_show.mp3″ background=”default” ] See the full transcipt of this article on SeaBright’s web site.

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