This is the second of a three part series on Aviation Trade Shows.
We asked sales expert Mark Leeper for his top three things to do during the show.
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- Pack your calendar
- Practice your “elevator pitch” and your product demos.
Mark shares his “secret 3-part formula – here’s what we do, here are some people we do it for, and here’s what we can do for you!)
- Be prepared to network – curious about people and able to remember details.
- Know your competitors!