This is the second of a three part series on Aviation Trade Shows.

We asked sales expert Mark Leeper for his top three things to do during the show.




  1. Pack your calendar
  2. Practice your “elevator pitch” and your product demos.
    Mark shares his “secret 3-part formula – here’s what we do, here are some people we do it for, and here’s what we can do for you!)
  3. Be prepared to network – curious about people and able to remember details.
  4. Know your competitors!

For the full transcript of this episode, click here to visit the Seabright Sales Blog.