This is the second of a three part series on Aviation Trade Shows.

We asked sales expert Mark Leeper for his top three things to do during the show.



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  1. Pack your calendar
  2. Practice your “elevator pitch” and your product demos.
    Mark shares his “secret 3-part formula – here’s what we do, here are some people we do it for, and here’s what we can do for you!)
  3. Be prepared to network – curious about people and able to remember details.
  4. Know your competitors!

For the full transcript of this episode, click here to visit the Seabright Sales Blog.