This is the third of three episodes with Paula Williams of ABCI and Mark Leeper of Seabright Company, talking about aviation trade shows.
- The first included three things sales and marketing people should do to prepare for an aviation trade show.
- The second was about three things to do during the trade show to maximize relationships and future sales.
- For the third episode, I asked Mark Leeper to give us three things to do AFTER the trade show.
His three things?
- Follow up
- Follow up.
- Follow up!