This is the third of three episodes with Paula Williams of ABCI and Mark Leeper of Seabright Company, talking about aviation trade shows.

  • The first included three things sales and marketing people should do to prepare for an aviation trade show.
  • The second was about three things to do during the trade show to maximize relationships and future sales.
  • For the third episode, I asked Mark Leeper to give us three things to do AFTER the trade show.

His three things?

  1. Follow up
  2. Follow up.
  3. Follow up!

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See the full transcipt of this article on SeaBright’s web site.