Autopilot versus CoPilot – The Human Factor
Paula Williams2018-09-05T07:42:12+00:00The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
January 2012
September 2011
Ad Makeover – Before and After
Paula Williams2018-09-05T07:42:21+00:00There is a always a temptation to focus on the product and its features, rather than the customer and the benefits that are most meaningful to them.
June 2011
Marketing Plans – The Tortoise vs. The Hare
Paula Williams2025-01-31T04:41:58+00:00Most companies, under most circumstances, don't have the need or the resources for that kind of massive media blitz. While it was successful for the circumstances we were in, most companies don't have those kinds of deadlines (or those kinds of budgets!)
What our Class Members say about the Master Class!
Paula Williams2025-01-31T04:41:56+00:00I had to share this great comment from LinkedIn. :-) | Interested in the Marketing Master Class? We [...]
May 2011
How do you measure the effectiveness of your marketing?
Paula Williams2025-01-31T04:41:37+00:00"What gets measured gets improved." — Robin S. Sharma Most businesspeople, especially those involved in aviation, are very disciplined about [...]
You’re the Pilot In Command of your company, ABCI is Your Marketing CoPilot
Paula Williams2025-01-31T04:41:36+00:00You know your product and your business better than anyone. We respect and support your success by providing a range of service levels to meet your needs. Our services complement your unique strengths and priorities to get you where you want to go.
February 2011
What’s it like to work with ABCI?
Paula Williams2019-02-20T00:30:44+00:00What are the costs and benefits of working with ABCI? How much work does it take, really? And what [...]