Insider Circle Member Highlight – Jon Wenrich, Aviation Construction Sales
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our members, or Insiders, one another to help us get to know one another better, make better referrals to each other, and generally learn more about the smartest people in the industry. We’re looking forward to […]
Webinar – Aviation Marketing Technology – What’s New and What Works
Technology is a Great Servant but a Poor Master! There are many shiny new technologies that sales and marketing professionals use to make their jobs easier. But unfortunately, many times it seems that the “tail wags the dog” and sales and marketing professionals feel like they’re working for the technology, instead of having the technology […]
AMHF 0039 – Five Common SEO Mistakes
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0040.mp3″ title=”AMHF 0039 – SEO Methods that Don’t Work!” social=”true” social_twitter=”true” social_facebook=”true” social_linkedin=”true” ] As you know, ABCI encourages everyone from the CEO to the line personnel and reception desk to […]
Is the traditional office a thing of the past?
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AMHF 0038 – How to Get Attention on the Web – What DOESN’T Work!
Transcript – How to Get Attention on the Web – What DOESN’T Work! Paula Williams: Welcome to Aviation Hanger Flying Episode number 38. Today we’re talking about how to get attention on the web. We’ve got a three part series starting with today’s episode, what doesn’t work. John Williams: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” […]
AMHF 0037 – How to Get Testimonials with Kathryn Creedy
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0037.mp3″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] We’re doing something kind of special this week – we’ll be talking about getting and using testimonials, which is one of the very […]
AMHF 0036 – Aviation Trade Show Marketing Secrets
The biggest aviation trade show marketing secrets are not really secrets. In fact, it’s those very things that you think should be SO OBVIOUS but NOBODY SEEMS TO DO THEM. In decades of attending aviation trade shows as a buyer, seller, and consultant, we see that maybe ten percent of companies actually do what they […]
AMHF 0035 – Book Club – Pam Hendrickson’s The Art of Impact
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3″ title=”Book Club – Pam Hendrickson’s The Art of Impact” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] There are some great books on the market about sales and marketing, but not many […]
AMHF 0034 – Trade Shows – Distant Early Planning
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_34.mp3″ title=”Trade Shows – Distant Early Planning!” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Trade shows are a huge, and very powerful part of the marketing plans for MANY aviation companies. And […]
Branding Mishaps – and the Insider Circle
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_title size=”1″ content_align=”left” style_type=”default” sep_color=”” class=”” id=””]Why we changed the name![/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_2″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_text]When […]
AMHF 0033- Aviation Trade Show Disasters and How to Avoid Them
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_33.mp3″ title=”Trade Show Disasters and How to Avoid Them!” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Trade shows are a huge, and very powerful part of the marketing plans for MANY aviation […]
AMHF 0032- Advanced Visual Storytelling
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_32.mp3″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] We’ve talked a lot in the last few weeks about the importance of images and visuals in your marketing, how to make images and visuals, […]
AMHF 0031- Get Attention and Sell More by Using Charts and Diagrams
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0031.mp3″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] So, we all know how hard it is to capture someone’s attention, especially online or in a magazine that people are just flipping […]
How to Get the Attention of Decision Makers
Here’s the recording from this free Webinar: A few of the resources we discussed: Ideal sizes for social media images – I use Canva’s “magic resize” feature, or you can check this site for always-up-to-date sizing information. http://sproutsocial.com/insights/social-media-image-sizes-guide/ Use this tutorial for creating charts and graphs in Excel. https://support.office.com/en-us/article/Create-a-chart-from-start-to-finish-a745775f-98d9-4c63-bfa8-9c00cd03ff0c Download our Charts, Graphs, Tables […]
Member Highlight – Pat Lemiuex, C & L Aviation
Bert: Hi Pat, we’re live. So tell me a little bit about what you do up there in Maine, and that will lead into the first question, which is: (1) What’s your background and how did that bring you to where you are now in your professional life? Keep in mind also Pat, […]
AMHF 0030 – Art as Voodoo and Visual Marketing
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0030.mp3″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] Graphics and visual design are important. Photography is important. We’ve said many times that aviation consumers are a VERY visual bunch and great […]
AMHF 0029 – Print Versus Digital, Round 2
After last week’s episode, we received lots of comments from people advocating . . . (drumroll, please) PRINT media for aviation advertising. We decided to dedicate an entire episode to encouraging the use of at least one print element in every marketing campaign. The trick is to use print in a way that makes the […]
AMHF 0028 – What’s the Best Aviation Advertising Media?
We’re often asked -“What is the best aviation advertising media?” Although the short answer is – “whatever works best for the least amount of time and money invested,” the long answer depends on a number of factors, and the long answer is that this no one “best” advertising media, because none has all strengths and […]
AMHF 0027 – Your Dress Code as Marketing
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_27.mp3″ title=”AMHF 0027 Your Dress Code and How It Impacts Marketing” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Are dress codes effective or relevant anymore? Do you really have the right to […]
AMHF 0026 – The Referral Engine – Book Club Discussion
Reading deeply and widely in your field of study is important. And yet, aviation marketing professionals are incredibly busy. And most of the great sales and marketing books on the market are not really adapted to the aviation industry. So we provide great books to our Master Class group, and highlight some of the key […]