AMHF 0025 – Advertising Test Flights with Jeff Stodola
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_24.mp3″ title=”Advertising Test Flights with Jeff Stodola” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Naval reserve fighter pilot, airline pilot, and aviation marketing copywriting sharpshooter Jeff Stodola talks with Paula Williams […]
AMHF 0024 – Marketing to Customers – Not Just Prospects!
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”https://traffic.libsyn.com/aviationmarketing/AMHF_24.mp3″ title=”Marketing to Customers – Not Just Prospects!” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Many marketers make the mistake of focusing almost exclusively on finding new customers. What is absolutely crazy […]
Member Highlight – Doug Goldstrom, Special Services Corporation (SSC)
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a week to help us get to know one another better, make better referrals to each other, and generally learn more about the smartest people in […]
AMHF 0023 – Video Marketing
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_23.mp3″ title=”Do I Have to Do Video?” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Many of our clients think that video means huge time commitments, expense, and potentially embarassement. Almost nobody likes […]
Aviation Marketing Is A Team Sport At ABCI
By Kathryn Creedy [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] When V-Log first started working with Aviation Business Consultants International on aviation marketing objectives two years ago, CEO Larry Hinebaugh faced a marketing challenge. He had invented a […]
AMHF 0022 – Competition – That Really Isn’t!
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_22.mp3″ title=”Competition That Really Isn’t!” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Many aviation business owners are really concerned about what their competitors are doing. They’re worried that their competitors will copy […]
AMHF 0021 – Tips from Master Class Members about Marketing In Aviation
In this episode, we hear from Bert Botta of Botta Aviation Copywriting, who shares tips about building trust with prospects, and Shane Ballman of Synapse MX shares ten fantastic SEO tips, fresh from Silicon Valley startupland for marketing in aviation [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” […]
AMHF 0020 – Content Marketing – Our favorite ways to educate customers
Why content marketing? [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_20.mp3″ title=”AMHF 0020- They Just Don’t Get It! Educating Customers” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_email=”true” ] One of the frustrations people tell us most is: “People […]
Book of the Month Discussion – The Celebrity Marketing Factor
February’s book of the month is No BS Trust Based Marketing by Matt Zagula and Dan Kennedy. One of the items we highlighted from the book was a comparison between the accountant down the street and Suze Ormon. If you’re not familiar with Suze Ormon, she is known for making personal finance easy, accessible, popular, […]
AMHF 0019 – Premium Pricing Strategy for Aviation Products & Services
[fusion_builder_container hundred_percent=”yes” overflow=”visible” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” border_style=”solid” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” align_self=”flex-start” first=”true” last=”true” hover_type=”none” link=”” border_position=”all”][fusion_text] One of the questions people ask us most is: “Is my product priced too high? Is that why were having problems with sales?” The answer is usually, “no, your price […]
Test Flight 2 – AeroStar Magazine Ad – WATS Conference
Advertisement Test Flight Thanks to Bryan Pilcher and AeroStar for sharing their upcoming ad with us for the February Test Flight… Let’s take off! Overall Rating – Piper Cub This ad is a Piper Cub. What do I mean by that? I mean everybody loves to fly this, it’s tried and true, and it’s been […]
Member Highlight – Mike Livezey, Cutter Aviation
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a week to help us get to know one another better, make better referrals to each other, and generally learn more about the smartest people […]
AMHF 0018 – Infiltrating Large Organizations
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_18.mp3″ title=”AMHF 0018 – Infiltrating Large Organizations” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_email=”true” ] If you sell a product or service to very large corporations or organizations, it can be […]
Aviation Marketing Book Club – The 80/20 Sales and Marketing by Perry Marshall
Aviation Sales – 80/20 Sales and Marketing by Perry Marshall – The January selection for the Aviation Marketing Book Club In January in our Aviation Marketing Master Class, we enjoyed Perry Marshall’s 80/20 Sales & Marketing book. Our Silver members and above get books in their packages of course materials. This month’s book, 80/20 Sales […]
AMHF 0017 – Qualifying Prospects
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_17.mp3″ title=”AMHF 0017 – Qualifying Prospects” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_email=”true” ] If you’re frustrated about wasting time and resources on “tire kickers,” then you need to listen to […]
AMHF 0016 – You DON’T Need More Leads!
One of the questions people ask us most, is this: “How can we get more prospects or leads? We’ve got everything else figured out, but we just need more leads.” In this episode of aviation marketing Hangar Flying, we tell a cautionary tale of what happens when what the business owner THINKS is the real […]
Follow Up Friday – Old School – Handwritten Notes
When I was a kid, I always loved getting new notebooks and pens each September. Other kids hated going back to school, I loved it. Mostly because I was lucky enough to have good teachers. And partly because . . . I’ve always had a thing for paper, ink and writing. (Nerdy, yes, I admit […]
Six Ways to Find New Prospects for Aviation Products & Services
Getting the most from this webinar – Download the handouts here: Handouts AMMC – Prospecting Free Webinar Decide on two or three out of the six methods that will work for your business type. Make an appointment with Paula to talk about how to get them implemented! Join us! The details about our Marketing Master […]
Member Highlight – Shane Ballman, Synapse MX Aircraft Maintenance Software
Shane Ballman – Synapse MX One of the benefits for our Aviation Marketing Insider Circle is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a week to help us get to know one another better, make better referrals to each other, and generally learn more about […]
AMHF 0015 – When to Not Bother with Marketing – working Smarter rather than HARDER!
As Perry Marshall explains in 80/20 Sales and Marketing, sometimes the answer is NOT about working harder, and adding MORE things to your to-do list. Sometimes it’s about things to take OFF the list. Most of the aviation professionals we know work pretty dang hard. And unless something pretty dramatic happens, this week isn’t going […]