Happy Veterans Day – And Thank You For Your Service!
Many companies have a”cause” that they support – ours is the Special Operations Warrior Fund. Special Operations people have devoted their lives to being the best of the best, and […]
Five Myths That Have Exploded in the Last Five Years
The world has changed in the last three years.
Are you still marketing your products and services the same way?
How’s that working for you?
Whether we acknowledge it or not, the world has changed more in the last two or three years. Whether or not we like all the changes, the facts and numbers don’t lie.
What Is It Like to Work With ABCI?
What are the costs and benefits of working with ABCI? How much work does it take, really? And what measurable results can real customers actually expect?
Dave Santo of AeroStar Training Services LLC talks with us about his reservations prior to engaging with ABCI and his experience working with us.
Don’t Be Afraid of Ghostwriters
We all have our strengths and weaknesses, and one thing I’ve noticed (and part of the reason that we chose aviation as a specialty) – there are a lot of aviation professionals who dislike or don’t have time for writing.
Interview with Rick Andritsch of VJS Lincoln about the NBAA Convention, and How’s Business This Year?
Rick Andritsch is the “owner in charge” of VJS Lincoln, a company that builds hangars for aviation companies large and small.
Interview with Bob Jones of ATP – the Onsite Static Display, the Tweetup, and More
Bob Jones and I stepped out of the Tweetup for a moment to discuss the show so far.
Interview with Ryan Keogh, Cutter Aviaton – about Customer Service, Passion, and Marketing
We talk to Ryan Keogh about passion, sales and customer service. Ryan works with Cutter Aviation and also the host of Warbird Radio.
Interview with Ludo Van Vooren about Social Media, Internet Marketing, and the Current Sales Climate in Aviation
Ludo Van Vooren is an expert in social media, internet marketing, global business development, strategic planning, event management. We talk about the show, the current economic and selling climate, and how marketing is changing.
Interview with Brad “B-Rad” Elliott at the NBAA Convention
We talk about the NBAA convention, how to park dozens of aircraft for a static display without making the pilots sweat, and how to have a great time flying to the Bahamas.
Interview with Jim Gorman, Gorman360 about Aviation Marketing and Advertising
We talk about apps and technology in aviation marketing, the demographics of who’s using what, and what’s changing in aviation marketing.
Interview with Jill Heisterkamp, Heiste Communications about Writing for the Aviation Industry
Jill is the owner of Heiste Communications – she specializes in aviation-related copywriting and PR. We talk about why it’s important to have an aviation specialist! [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column […]
Features vs. Benefits, Las Vegas Style
Arriving in Las Vegas by car or by plane, (as many of us did last week for the annual NBAA convention) one has to marvel at the ingenuity of Las […]
Fashion Prediction for NBAA11 – QR Codes!
If we were to make a prediction about what all the “cool kids” (marketers, products and booths) will be wearing at the NBAA Conference this year, it will be that everyone will be using QR Codes! We expect to see them in all shapes and sizes and on all types of marketing materials.
How Many Hooks Do You Have in the Water?
This story, Marrs says, is a perfect illustration of what’s wrong with most businesses, and why they’re always under pressure to find the next client, bend over backwards to accept clients or customers that may not be a good fit, or they are forced to reduce prices to keep a customer. They don’t have enough “hooks out there!”
Making Cash Flow Cycles a Little Less “Exciting!”
I’ve had several versions of this same conversation with people when they ask about marketing.
“The problem is that when business is good, I have no need for marketing. When business is bad, I have no money for marketing!”
“You know what I’m going to say, right?”
“Probably that if I was more consistent with marketing I wouldn’t have this roller coaster going on with my business.”
Email Marketing Software – Which Package is Best for Your Marketing Efforts?
There are many good packages on the market, the important thing is that you use one of them. Today we’ll be talking about a few of the features you’ll want to use most . . .
Marketing is a tough business. We don’t get paid to be nice!
Whenever we do a set of recommendations or a deeper consultation on a campaign with a client, sometimes the answer has to be this: “We need to go back to the drawing board. This product or offer just isn’t good enough to succeed.”
Press Release – AeroStar provides answers and solutions to students seeking advanced flight training.
“The career path for aviation students has changed,” indicated Deidra Toye, the Admissions Director at Aerostar. “Aspiring airline captains used to work for years as flight instructors or charter services to build up time. Airlines worldwide are looking for qualified pilots with type ratings. With this new approach, you might as well get paid while you build time in type.”
Ad Makeover – Before and After
There is a always a temptation to focus on the product and its features, rather than the customer and the benefits that are most meaningful to them.
Relationship Marketing with Brad Harris of Dallas Jet International
Brad answers these and other questions for us:
The economy has been really terrible lately; but you’ve had an excellent year so far. Why is that?
How have the demographics of airplane buyers changed in the last few years, and what has DJI done to adapt to that?
A really large number of people who have purchased from you in the past purchase from you more than once. How do you keep those relationships going?