We help aviation professionals sell more of their products and services.
When people are better at selling, they can support their companies, their teams, their families and their customers - and have the resources they need for research and development, as well as aviation-related scholarships and charities.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, aircraft broker, doctor, lawyer, insurance agent. You write an article, blog post or produce a [...]
Everyone with an email inbox knows why open and click rates have been declining. People are overwhelmed with emails! And most of them are irrelevant. In this episode, we talk about how targeting and [...]
Many of the questions we're asked most often regard Aviation SEO. "We have a specialized aviation product. How do I pick keywords that my customers are going to be looking for?" "Why does my competitor [...]
Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad Levinson. We share our favorite "guerilla marketing" tips, and talk about what works (and doesn't!) in [...]
Why should aviation companies run specific referral campaigns? Won't happy customers just naturally refer their friends and colleagues? Don't referrals just happen as simple, natural word of mouth marketing? The answer is yes, but you [...]
Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very very REAL discussion about the realities of entrepreneurship. Here's the video and transcript: https://www.youtube.com/watch?v=8t2NEeJkbvM [...]