Fuel costs, parts shortages, tariffs, and shifting international relationships can make it hard to tell whether customers are simply cautious—or whether the market has really changed.
In this conversation, Aerospace Supply Chain leader Joey Friedman of Joy Aviation Supply joins the ABCI team to discuss what those pressures look like from the field and how aviation businesses can respond: stay close to customer needs, look for real buying signals beyond the headlines, find where prospects are hesitating, and build confidence through useful evidence and consistent follow-through.
They close with a practical weekly rhythm for making that work manageable.
Summary timestamps – Aviation Marketing in an Uncertain Economy
00:00 Supply-chain shortages and the value of knowing your customer
05:01 Market disruption from politics, trade, and regulation
09:17 Fuel costs, private aviation, and operating pressures
17:23 Headlines versus what businesses are seeing on the ground
19:53 How responsive service can solve an urgent customer problem
22:29 Measuring customer activity and tracking market changes
24:32 Interpreting aviation activity amid economic uncertainty
34:30 Reassessing priority customers as markets shift
37:33 Managing large-account expectations and payment terms
39:26 Finding where prospects hesitate in the sales process
42:13 The trust stack: visibility, relevance, competence, confidence, and trust
47:25 Why buyers pause: budget, timing, or confidence
52:38 Building credibility with large, complex buyers
57:31 Turning marketing into a repeatable weekly rhythm
1:00:05 Marketing resources, networking, and AI prompts
1:01:38 Closing thoughts and invitations
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