Interview with Annamarie Buonocore, InFlightUSA and BizAvJetUSA Magazines
Paula Williams2021-03-07T13:01:27+00:00Annamarie is the editor of InflIght USA and BizAvJets USA magazines. We talk about what's changed with publishing, and how [...]
March 2021
February 2021
Book Club Discussion- Trust, Belief, Influence and Rapport
Paula Williams2022-01-17T21:26:12+00:00The shortest book we're reading this year was also one of the most powerful, once I got over my [...]
Ten Creepy AI Tools for Aviation Marketing
Paula Williams2021-02-21T13:00:39+00:00"Oh, my goodness. That's terrifying. Where do I sign up? I absolutely want this!" Paula's reaction to one of these [...]
Aviation Professionals – What Do You Love About What You Do?
Paula Williams2021-02-21T01:19:53+00:00It's Valentines week, and it's been a rough year in this industry, as well as every other! So, we thought [...]
Twelve Signs You Need A Web Site Refresh
Paula Williams2021-02-07T21:42:35+00:00Sales in the aviation industry are often initiated at an industry trade show or personal contact. Until last year, when [...]
January 2021
Introducing – Executive Digital Coaching for Aviation Professionals
Paula Williams2021-02-05T19:59:32+00:00This is a service we've offered for a long time. Thought leaders in Aviation aren't just born knowing how to [...]
Three Ways to Deliver Customer Education to Make More Sales
Paula Williams2021-05-30T07:13:01+00:00We have to educate customers before they can make a good purchase decision, but aviation thought leaders are too busy [...]
What are aviation sales and marketing pros doing differently in 2021?
Paula Williams2021-03-28T01:17:30+00:00We all survived 2020, we're all a little older and wiser, (hopefully!) but we're still full of optimism for 2021. [...]
Customer Education Part Two – Three Topics That Drive Sales
Paula Williams2021-04-30T23:02:19+00:00Educating customers and prospects is a great investment. People buy more confidently when they know more about the topic! This [...]
December 2020
Aviation Sales & Marketing Pros – What Did You Learn from 2020?
Paula Williams2020-12-25T22:14:51+00:002020 is finally (just about) over! They say our toughest times are the times when we learn the most and [...]
Book Club Discussion – 500 Social Media Tips
Paula Williams2020-12-14T02:16:05+00:00Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. [embedyt] https://www.youtube.com/watch?v=l3KuoMPakP0[/embedyt] Transcript [...]
Best Icebreakers for Zoom Meetings
Paula Williams2020-12-08T00:06:45+00:00We find ourselves spending more and more time on Zoom. Sometimes with people who don't know one another very well. [...]
Aviation Marketing Strategy and Planning for 2021
Paula Williams2020-12-06T02:13:05+00:00You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can [...]
November 2020
Book Club Discussion – The Direct Mail Revolution by Bob Bly
Paula Williams2021-04-30T23:01:48+00:00It's nice to get people with three different business backgrounds to discuss a book - which is what we did [...]
Aviation Sales – Discussion – How to Approach New Prospects
Paula Williams2020-11-07T19:54:04+00:00How to approach new prospects? It's easy and fun to work with people who already know, like, and trust you. [...]
October 2020
Introducing – Aviation Marketing Project Workshops!
Paula Williams2021-02-05T19:59:25+00:00Free for our Aviation Marketing Lab Insiders, and a great value for everyone else. We're introducing our Project Workshops. [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
Paula Williams2022-01-17T21:32:21+00:00You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
Three Aviation Direct Mail Campaigns To Plan for 2021
Paula Williams2020-10-19T21:29:11+00:002020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it [...]
Social Media Tips from Aviation Sales and Marketing Pros
Paula Williams2022-04-23T21:17:10+00:00Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John [...]
Aviation Consulting – How to Get Booked!
Paula Williams2020-10-10T21:54:59+00:00Why is it that when you say "Free Consultation" your prospects think you said "High Pressure Sales Pitchfest?" [...]