Aviation Trade Shows in 2021 – Three Ways Things Have Changed
Paula Williams2021-04-30T22:51:46+00:00How will aviation trade shows be different in 2021? We discuss three major differences and how aviation companies can adapt [...]
April 2021
What’s the Biggest Challenge You’ve Faced in Your Business?
Paula Williams2021-05-30T07:09:46+00:00Four business veterans, from startups to big FBOs, recount their biggest challenges. Anyone can run a business when times are [...]
Introducing – the Sales and Marketing Bundle for Aviation Startups and Side Hustles
Paula Williams2021-04-09T00:47:07+00:00We put together the tools and resources we wish we'd had in our earlier adventures (!) with startups and side [...]
Aviation Startups & Side Hustles – 50+ Business Ideas for Aviation Professionals
Paula Williams2024-10-25T21:54:49+00:00We talk with many aviation professionals who are interested creating a startup or side hustle. And sometimes these folks [...]
March 2021
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
Paula Williams2025-01-31T04:51:52+00:00John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences [...]
Side Hustles & Startups – Our Stories
Paula Williams2021-04-18T21:11:23+00:00John and I have both been involved in side hustle startups of varying size and complexity. And we've learned a [...]
Tough Discussions, Negotiations and Objections
Paula Williams2021-03-14T21:34:41+00:00We couldn't ask for a better group to talk about tough discussions, negotiations and objections than this group! An Sean [...]
Interview with Annamarie Buonocore, InFlightUSA and BizAvJetUSA Magazines
Paula Williams2025-01-31T04:49:30+00:00Annamarie is the editor of InflIght USA and BizAvJets USA magazines. We talk about what's changed with publishing, and how [...]
February 2021
Book Club Discussion- Trust, Belief, Influence and Rapport
Paula Williams2025-01-31T04:51:51+00:00The shortest book we're reading this year was also one of the most powerful, once I got over my [...]
Ten Creepy AI Tools for Aviation Marketing
Paula Williams2025-01-31T04:51:49+00:00"Oh, my goodness. That's terrifying. Where do I sign up? I absolutely want this!" Paula's reaction to one of these [...]
Aviation Professionals – What Do You Love About What You Do?
Paula Williams2025-01-31T04:51:48+00:00It's Valentines week, and it's been a rough year in this industry, as well as every other! So, we thought [...]
Twelve Signs You Need A Web Site Refresh
Paula Williams2025-01-31T04:51:46+00:00Sales in the aviation industry are often initiated at an industry trade show or personal contact. Until last year, when [...]
January 2021
Introducing – Executive Digital Coaching for Aviation Professionals
Paula Williams2025-01-31T04:51:43+00:00This is a service we've offered for a long time. Thought leaders in Aviation aren't just born knowing how to [...]
Three Ways to Deliver Customer Education to Make More Sales
Paula Williams2021-05-30T07:13:01+00:00We have to educate customers before they can make a good purchase decision, but aviation thought leaders are too busy [...]
What are aviation sales and marketing pros doing differently in 2021?
Paula Williams2025-01-31T04:51:39+00:00We all survived 2020, we're all a little older and wiser, (hopefully!) but we're still full of optimism for 2021. [...]
Customer Education Part Two – Three Topics That Drive Sales
Paula Williams2021-04-30T23:02:19+00:00Educating customers and prospects is a great investment. People buy more confidently when they know more about the topic! This [...]
December 2020
Aviation Sales & Marketing Pros – What Did You Learn from 2020?
Paula Williams2025-01-31T04:51:38+00:002020 is finally (just about) over! They say our toughest times are the times when we learn the most and [...]
Book Club Discussion – 500 Social Media Tips
Paula Williams2020-12-14T02:16:05+00:00Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. [embedyt] https://www.youtube.com/watch?v=l3KuoMPakP0[/embedyt] Transcript [...]
Best Icebreakers for Zoom Meetings
Paula Williams2025-01-31T04:51:34+00:00We find ourselves spending more and more time on Zoom. Sometimes with people who don't know one another very well. [...]
Aviation Marketing Strategy and Planning for 2021
Paula Williams2020-12-06T02:13:05+00:00You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can [...]