The shortest book we’re reading this year was also one of the most powerful, once I got over my prejudices!

Trust, Rapport, Influence and Belief by Big Al Schreiter is one that we recommend for anyone in sales.

John & Paula Williams, David Pearl and Mickey Gamonal share OUR experiences after trying some of these “tricks” on our prospects, customers (and even aviation court case jurors!)

For the video, audio and transcript of this discussion, please click here:

Buy our  2022  Book Club Selections from Amazon.

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