Webinar Wednesday – Working with the Press!
Paula Williams2018-09-05T07:41:24+00:00Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
August 2013
Why Aviation Companies Need to Tell Great Stories
Paula Williams2021-01-12T22:33:25+00:00Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
July 2013
Avoiding Bad Publicity Slip-Ups
Paula Williams2018-09-05T07:41:25+00:00Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
Paula Williams2018-09-05T07:41:25+00:00Great marketing starts with great ideas - and ideas don't come out of the blue. You have to plan [...]
June 2013
Budgeting and Return on Investment for Marketing Expenses
Paula Williams2018-09-05T07:41:26+00:00"Why do we lose money on advertising? Why don't I see a return on investment for marketing?" An aviation company [...]
May 2013
Why Bother Planning Advertising Campaigns?
Paula Williams2018-11-24T21:46:34+00:00Many of our new clients (or people who aren't clients yet) ask us: "What's wrong with just running an ad [...]
April 2013
Fixing a Broken Marketing Campaign – What Can We Simplify?
Paula Williams2018-09-05T07:41:27+00:00"Confusion kills campaigns." While it's ideal to meet a new client at the beginning of a marketing campaign, most often [...]
March 2013
I Haven’t Heard From You Lately. Are You Still In Business?
Paula Williams2018-09-05T07:41:29+00:00Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important [...]
December 2012
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
September 2012
Is Your Social Media Earning its Keep or Just Taking Up Time?
Paula Williams2021-02-05T19:57:48+00:00“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re [...]
August 2012
Case Study – Brad Searls and Special Services Corporation and the MDA Lockup
Paula Williams2018-09-05T07:41:54+00:00Excerpt from our Coaching Program - Philanthropy and Advocacy in Aviation - We cover one topic impacting marketing in the [...]
July 2012
Amazon As a Marketing Opportunity – The Place People Look for Information
Paula Williams2020-05-12T05:45:31+00:00If there was a store a huge number people in your primary target demographics shopped every day, and if it [...]
June 2012
Random Act of Marketing #43 – Throwing Good Money At a Bad Concept
Paula Williams2018-09-05T07:41:56+00:00The movie was a gorgeous, expensive, poorly executed nightmare. Make sure your marketing isn't like this! John and [...]
Video – One of the most effective elements in the aviation marketing toolbox
Paula Williams2021-02-05T19:57:36+00:00Widespread use of broadband internet connections, inexpensive cameras, and better software developed over the last couple of years have made it possible (and advisable) to use some form of video at almost any stage of marketing.
April 2012
Random Act of Marketing #56 – Having the IT Staff Write your Web Content
Paula Williams2020-05-12T05:42:59+00:00There is probably no better Information Technology (IT) folks around than those on our staff! They are absolute wizards and [...]
Promoting An Aviation Business? Write a Book! Seriously!
Paula Williams2018-09-05T07:42:00+00:00Many of us dream of writing the Great American Novel someday. When we have time. Yeah, right! But seriously, writing [...]
March 2012
Size Matters – Campaigns for Small and Large Aviation Transactions
Paula Williams2018-11-24T21:49:07+00:00We sometimes find that companies are working against themselves. When a client says both of these things in our first [...]
What Should I Write About? Ten ways to solve writer’s block
Paula Williams2020-05-12T05:45:25+00:00When we advise clients to write a blog or newsletter, they usually have no problem understanding the reasons for [...]
“Not My Job” – The Natural Antagonism between Marketing and Technology
Paula Williams2021-02-05T19:57:27+00:00Good design is more than just visuals. Design includes information design - putting some thought into how a customer first encounters your company and what information is delivered in what order and what format. It also includes sales choreography - the steps you take to move a client from first contact to transaction. And of course it includes the technology design of your website.
January 2012
Autopilot versus CoPilot – The Human Factor
Paula Williams2018-09-05T07:42:12+00:00The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]