Most aviation associations and groups host an event – EAA’s AirVenture, NBAA’s BACE events, Sun & Fun, and many others are highlights of the marketing year for many aviation companies.
Some have busy booths and full appointment books, and go home exhausted, but with piles of leads and business cards to follow up on.
Others struggle to get foot traffic to their booths and STILL go home exhausted (and frustrated with the amount of money they spent on expensive displays and booth rent.
Trade shows have become so busy and competitive that successful companies begin planning their campaigns up to a year in advance.
Rather than treating a trade show as a “random act of marketing,” or attending too many shows per year, they are selective about picking the best market and environment to meet with their ideal prospects. They create fun and inviting experiences for prospects and returning customers. And they truly enjoy the experience.