Struggling to network effectively on LinkedIn or other social platforms?
You’re not alone.
In this down-to-earth session, we explore the real challenges aviation professionals face when it comes to online networking—like not knowing what to say, finding the right people, and making the awkward transition from small talk to meaningful business conversations.
You’ll hear relatable stories, expert tips, and a few lively debates as we unpack strategies that work, from crafting a compelling LinkedIn profile to starting powerful habits like “Follow Friday.”
With Adeela Shahid, Angelika Duliguez, John Williams, Kellie Rittenhouse, CAM Fellow, Muhammad Ali Memon –
Whether you’re new to networking or just want to refine your online presence, this workshop will give you the tools—and the confidence—to build better connections in the digital age.
⏱️ Summary Timestamps:
0:00 – Welcome & Introductions
Kickoff of the session with greetings and an overview of the small group format.
0:43 – Biggest Online Networking Challenge?
Discussion of a LinkedIn poll: knowing what to say vs. finding the right people.
3:06 – Today’s Agenda Overview
Topics include networking in aviation marketing, building an online presence, and transitioning to business conversations.
4:41 – Why Online Networking Might Be Easier than “Live”
Pros and cons of online vs. in-person networking—plus a funny story about a noisy NBAA nightclub event.
8:57 – Stats from Harvard Business Review
Surprising data about professional preferences for online networking.
12:09 – Hybrid Networking Strategy
How looking people up on LinkedIn in advance can improve in-person meetings.
14:44 – Optimizing Your LinkedIn Profile
Tips on photos, summaries, and personal branding basics.
21:15 – Follow Friday Routine
How to expand your network with a simple weekly habit of connections and recommendations.
26:44 – The Power of Positivity and Reciprocity
Why giving recommendations builds goodwill and attracts the right clients.
29:13 – Maximizing Event Opportunities
Before and after strategies for live and online events.
30:57 – The Value of Long-Term Connections
How online platforms help maintain meaningful professional relationships.
35:05 – Real-Life LinkedIn Success Story
Adeela shares how she landed her role through strategic engagement on LinkedIn.
38:19 – Asynchronous Networking & Persistence
Why online engagement takes patience—and how to make it work.
40:33 – LinkedIn Groups:
Are They Worth It? Pros, cons, and realistic expectations for group participation.
44:36 – What Kind of Content Works Best?
Video, storytelling, and asking thoughtful questions get the most traction.
47:25 – Be Human & Show Up
Video helps prove you’re real—and so does meaningful interaction.
51:04 – Support Each Other’s Posts
Engagement is a two-way street—commenting and liking builds everyone’s visibility.
52:35 – Building Conversations, Not Broadcasts
Two-way conversations are more engaging than one-way content.
54:27 – Consistency, Value, & Smart Comments
Show up, be valuable, and offer thoughtful comments to build influence.
55:20 – Your New Follow Friday Habit
Takeaways and encouragement to implement what you’ve learned right away.
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