Educating Potential Customers – Avoiding Yawns of Boredom
Paula Williams2018-09-05T07:40:56+00:00The people who make their living in the aviation industry are not particularly impressed by PowerPoint presentations and brochures. And [...]
February 2015
January 2015
Aviation Advertising – Don’t Abandon Tradition, Build on It!
Paula Williams2018-09-05T07:40:57+00:00While our conversation with Benét Wilson and Michael Dye last week focused a lot on "new" methods of advertising in [...]
November 2014
Avoid These Three Expensive Marketing Mistakes
Paula Williams2018-09-05T07:40:59+00:00If you've been reading any of our materials, you know that ABCI strongly advocates against ANY random acts of marketing,but [...]
October 2014
Five of the Best Marketing Examples from NBAA 2014
Paula Williams2018-09-05T07:41:00+00:00John and I were joking that the annual NBAA convention is so big and has so many participants competing for [...]
October 2013
Your 15-Second Sales Presentation
Paula Williams2018-09-05T07:41:21+00:00"So, what do you do?" This is a fairly common question that people ask at a networking event, a trade [...]
Qualifying Prospects – Are you Pitching the Wrong Person?
Paula Williams2021-05-30T07:27:38+00:00Why is qualifying prospects important? Have you ever had a sales process swimming along perfectly, had several meetings with a [...]
September 2013
Will Your Gorgeous Aviation Brochures End Up in the Las Vegas Convention Center Garbage Cans?
Paula Williams2020-11-16T21:26:45+00:00You spent hours choosing the right photos, had several rounds of wordsmithing with your team, and spent a fortune on [...]
April 2013
Sales Teamwork – The Trade Show Booth
Paula Williams2018-09-05T07:41:28+00:00You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]
Marketing Master Class – Effective Sales Presentations!
Paula Williams2020-05-12T05:45:48+00:00Join us for the webinar! When a prospect says: “I’ll get everyone together, and I’d like you to [...]
January 2013
Trade Show Displays Done Right
Paula Williams2021-05-30T07:31:37+00:00There are hundreds of shows that specialize in the aviation industry. Why? Because they are a very effective marketing tool. [...]
Trade Shows – Three Lists to Ensure Success
Paula Williams2018-09-05T07:41:33+00:00You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products [...]
Five Keys to Attracting Visitors to Your Trade Show Booth
Paula Williams2018-09-05T07:41:33+00:00A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]
October 2012
Preparing for #NBAA? Check your marketing task list . . .
Paula Williams2018-09-05T07:41:49+00:00Jason Wolf, Jon Ostrower, Jay Mesinger, and Paula Williams discuss social media at NBAA Going to NBAA? Since [...]
Exhibiting at NBAA? Make it worth the investment!
Paula Williams2018-09-05T07:41:50+00:00Many aviation companies spend good portion of their marketing budgets for the year on trade shows. In fact, some build [...]
September 2012
NBAA Schedulers & Dispatchers Conference,
Paula Williams2018-09-05T07:41:52+00:00Beautiful San Antonio Texas in January! Going to the NBAA Schedulers & Dispatchers Conference, January 22-25 in San [...]
March 2012
Three Steps to Trade Show Success
Paula Williams2018-09-05T07:42:02+00:00We took a few minutes at the Cygnus Aviation Expo to create a quick four and a half minute video with pointers on how to make your next trade show successful.
February 2012
In this case, what happens in Vegas won’t stay in Vegas.
Paula Williams2021-02-05T19:57:23+00:00The Aviation Sales and Marketing Coaching Program goes mobile. Take yours home with you! Coming March 7-9 at the Cygnus Aviation Expo, Booth 1436! We’ll be showcasing the mobile nature of our coaching program and Do-It-Yourself Marketing Tool Kits in booth #1436.