I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works [...]
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0053.mp3" title="Dealing with a Low-Priced Competitor" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Have a competitor that offers the same [...]
Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0043.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] Marketing and sales pros often fear that premium pricing - or charging more [...]
Why we changed the name! When a marketing company admits that the branding of one of their products is [...]
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0030.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] Graphics and visual design are important. Photography is important. We've said [...]
"So, what's wrong with building your brand? You have to get your name out there, you know. Not every interaction [...]
"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
Packaging your Aviation Product or Service Whether you sell service packages, charter flights, insurance, software, or books; the way you [...]
If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
Long before Thanksgiving, we start seeing and hearing holiday-related advertisements. Smart sales and marketing professionals start thinking of ideas for [...]
Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One [...]
Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re [...]
Here's some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most [...]
This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
You have to be a huge company to have powerful brand recognition. Or do you? In spite of [...]