Happy Halloween! The Three Scariest Mistakes Aviation Companies Make:
Paula Williams2022-10-28T09:58:01+00:00Happy Halloween! The Three Scariest Mistakes Aviation Companies Make: It’s been a scary year (or couple of years) in [...]
October 2022
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Paula Williams2022-10-21T23:48:37+00:00Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
August 2022
Wins Wednesday – Marketing Maturity Checklists & Worksheets
Paula Williams2022-08-11T06:59:05+00:00The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
April 2022
Aviation Branding – Becoming Knowable, Likeable and Trustable
Paula Williams2022-04-23T21:20:39+00:00Many people feel that their company has an up to date brand if they have revised their logo in [...]
August 2019
How to Destroy an Aviation Brand in Ten Minutes or Less
ABCI Admin2020-05-12T05:55:37+00:00We spend a lot of time building an aviation brand for each of our clients. So please don't undo our [...]
May 2019
Three Ways to Update Your Aviation Brand for 2019
Paula Williams2021-06-26T20:49:31+00:00Can an updated aviation brand help you sell more products and services? Absolutely! Since aviation is such a trust-based industry, [...]
April 2019
Building a Luxury Aviation Brand with Steffany Kisling of SkyAngels
Paula Williams2019-06-22T00:26:27+00:00How does an luxury aviation brand get started? My three takeaways from our conversation: A great CEO will do whatever [...]
September 2018
AMHF 0150 – New Customer Onboarding Process
ABCI Admin2018-09-28T02:44:15+00:00How do we get more customers to be happy enough to be working with us that they give us more [...]
November 2016
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
Paula Williams2021-05-30T07:21:06+00:00I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works [...]
October 2016
AMHF 0053 – How to Respond to a Low-Priced Competitor
Paula Williams2020-05-12T05:50:25+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0053.mp3" title="Dealing with a Low-Priced Competitor" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Have a competitor that offers the same [...]
AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments
Paula Williams2020-05-12T05:50:21+00:00Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
August 2016
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
Paula Williams2021-05-30T07:22:04+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]
AMHF 0043 – Premium Pricing to Qualify Prospects
Paula Williams2020-05-12T05:49:56+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0043.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] Marketing and sales pros often fear that premium pricing - or charging more [...]
May 2016
Branding Mishaps – and the Insider Circle
Paula Williams2018-09-05T07:46:31+00:00Why we changed the name! When a marketing company admits that the branding of one of their products is [...]
AMHF 0030 – Art as Voodoo and Visual Marketing
Paula Williams2020-05-12T05:49:29+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0030.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] Graphics and visual design are important. Photography is important. We've said [...]
December 2015
Brand Advertising versus Direct Response Advertising for Aviation
ABCI Admin2020-03-21T07:01:25+00:00"So, what's wrong with building your brand? You have to get your name out there, you know. Not every interaction [...]
April 2014
If The Purpose of Your Ad is to “Get Your Name Out There,” Don’t Waste Your Money!
Paula Williams2018-09-05T07:41:08+00:00"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
February 2014
Product Packaging – Presenting Your Product to a New Customer
Paula Williams2022-11-10T23:57:11+00:00Packaging your Aviation Product or Service Whether you sell service packages, charter flights, insurance, software, or books; the way you [...]
Four Things to Consider when Choosing a Marketing Company
Paula Williams2018-09-05T07:41:17+00:00If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
January 2014
Product Packaging – “What’s In the Box?”
Paula Williams2018-09-05T07:41:18+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]