3 Ways to Get More Testimonials to Use in Aviation Advertising
You know that testimonials can be far more influential than any content you write about your own products or services. But even HAPPY customers don’t always remember to provide testimonials. Most successful companies don’t get testimonials by accident, they employ one or more of these strategies.
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Aviation advertising that includes testimonials is MUCH more effective than advertisements without them.
Because aviation is a “big industry, but a small town,” to quote Shane Ballman (Synapse MX) Everyone wants to know “Who else have you worked with? What results have you had with OTHER aviation companies?” Testimonials are references are MUCH more trusted than almost anything else you can include in an advertisement.
And yet, many great aviation companies don’t have many testimonials to use in their advertising. Even satisfied customers don’t always take the time to write testimonials, and many aviation professionals feel uncomfortable asking for them.
We offer three easy and non-awkward ways to increase the number of testimonials you receive to use in your aviation advertisements, and five easy and effective ways to use those testimonials for maximum impact.
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