Aviation advertising that includes testimonials is MUCH more effective than advertisements without them.
Because aviation is a “big industry, but a small town,” to quote Shane Ballman (Synapse MX) Everyone wants to know “Who else have you worked with? What results have you had with OTHER aviation companies?” Testimonials are references are MUCH more trusted than almost anything else you can include in an advertisement.
And yet, many great aviation companies don’t have many testimonials to use in their advertising. Even satisfied customers don’t always take the time to write testimonials, and many aviation professionals feel uncomfortable asking for them.
We offer three easy and non-awkward ways to increase the number of testimonials you receive to use in your aviation advertisements, and five easy and effective ways to use those testimonials for maximum impact.
Download the Tip Sheet using the form above and let’s get started!
For more about Aviation Advertising:
What’s the best Aviation Advertising Media?
“Aviation Advertising – Don’t Abandon Tradition, Build On It!
Buying Advertising for Aviation Products and Services
Seven Ways to Use Postcards in Aviation Advertising
Does Sex Still Sell? Tradition and Change in Aviation Advertising!
Book Club Discussion – Contagious – What Makes Things Catch On? How to Create Viral Aviation Advertising