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We all hope our aviation advertising will get noticed.

Even better than that, we hope it will "catch on," and become viral aviation advertising - get passed around and talked about by potential customers and thought leaders in our industry.

Jonah Berger's book, Contagious, promises exactly that.

From the back of the book:

What makes things popular?

Wharton professor Jonah Berger has spent the last decade answering this question. He's studied how ideas spread, what drives word of mouth, why online content goes viral, nad how social influence shapes everything from teh cars we buy to the names we give our children.

In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from products and services to policy initiatives and YouTube videos. learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 millions consumers shared a video about one of the seemly most boring products there is: a blender.

The book provides a set of specific, actionable techniques for getting things to catch on. Whether you're trying to spread an idea, get people to change their behavior, or make a product or service popular, Contagious will show you how.

John and I discuss the six principles Berger outlines in the book, and do our best to apply them to the fickle and particular aviation industry.

Were we successful?

Let us know if you got any good ideas from this episode in the comments below.

Want to join our Book Club? All of the Insiders in our Sales and Marketing Lab get one book a month on business, sales or marketing; we discuss it in our private Facebook Group, and here on our podcast.