This month’s video and workbook for our self-service SEO package is about Troubleshooting.
If you’re not a subscriber, here’s a brief overview:
Here are some questions you should ask, whether you’ve done search engine optimization yourself or had a consultant do the work for you:
- Is traffic to the site improving?
- Is the traffic meeting your business objectives?
- Are sales improving by some predictable percentage of the new traffic?
To answer these questions, you need to keep good metrics. We keep these for our full-service clients and teach our self-service clients how to obtain and keep these numbers with videos and workbooks:
This is a sample set of data: