Aviation Marketing - a very particular set of skills
Liam Neeson’s character in the movie "Taken"  is a CIA field agent who we quickly find out has “a particular set of skills”.is
The similarity ends there, of course. We don't have any particular interest in pursuing Eastern European bad guys, leaving a trail of destruction all over Paris, or getting ourselves beat up in the process. But we are rather unique in the field. ABCI is a marketing company by and for aviators. We  speak the language and understand the market.  We are the only aviation-specialty marketing company that  provides complete sales and marketing services, including the following:
  • Product and service design, packaging and pricing advice
  • Competitive analyses
  • Website design and development
  • Search engine optimization
  • Social media campaigns and management
  • Sales presentations and speeches on aviation and/or business topics
  • Professionally-written articles, press releases, ebooks, books and other written materials
  • Marketing list management
  • Complete direct mail campaigns
  • Trade show management
  • CRM (Infusionsoft) setup and management
  • Sales process and pipeline management
  • Complete sales support
  • Fulfillment services, including product training and tutorials
  • Renewal or recurrency marketing
  • Referral campaigns
To match the level of service that ABCI can provide, you would have to hire a whole department of consultants, sales people, writers, IT people and designers. Then you would have to manage these folks, provide offices, health insurance, vacation time,  and parking spaces. Our team was selected because we work well together using a proven process and provide a seamless solution. We have three different service levels, ranging from do-it-yourself with coaching to completely done-for-you services, as well as our Marketing Master Class, designed for entrepreneurs, CEOs, pilots, dispatchers and engineers who find themselves performing sales and marketing functions for their companies out of necessity, as well as marketing professionals who find themselves working in the unique aviation market. Hiring ABCI allows you the flexibility to purchase the service level you need at the time, and adjust each month as your business cycle fluctuates with the season, the market, or the competition.  You may decide you need full service support as we approach the NBAA convention and establish your campaigns and follow up programs. Then you may choose to reduce your service level over the winter and step it up again in spring as the weather (and hopefully, the economy) heats up. This unique combination of skills, software and expertise is available on a month-to-month basis with no long-term contracts, although most of our clients choose to stay with us for years. If you find yourself in need of someone to find a lost girl in Paris, call Liam Neeson. If you find that you need to sell more products and services in the Aviation industry, call ABCI at  702-987-1679.  (Or visit this page to learn more about our consulting process.) Our phone conversation will be much less dramatic, but much more effective for increasing your sales revenue this year.}.
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