Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!

It’s back to school time – and we want to encourage good study habits in for our Marketing Webinar students.

 “Our research shows that companies which adopt “formalized informal learning” programs (like coaching, on-demand training, and performance support tools) outperform those that focus on formal training by 3 to 1. In these companies the corporate training team doesn’t just train people, it puts in place content and programs to help employees quickly learn on the job. This means developing training in small, easy-to-use chunks of content and making it easy to find as needed.”  – Josh Berson,  5 Keys to Building a Learning Organization, Forbes.com

Keeping up with technology and learning new techniques can be daunting. And many of our class members have more than one job – they’re also CEOs, entrepreneurs, pilots, dispatchers, and maintenance folks – sales and marketing is only PART of what they have to do every day.  But without effective sales and marketing, there are no customers, and everybody is out of a job!

By scheduling just one hour a week to learn something new, you can really accelerate your career, and in our case, your company’s sales and marketing performance.

As they say, this work isn’t going to do itself. And the more you know about sales and marketing, the more effective you’ll be in the time you DO spend.

So, here’s what we propose:

Set aside one hour a week. We prefer Wednesdays because that’s the day we hold our Live Marketing Webinar for the Master Class . On weeks when there isn’t a live webinar, spend an hour reviewing classes you may have missed.

Recordings, workbooks and audio are all available at
http://ABCI.CustomerHub.net

Choose a class you like. Leave a comment at the bottom when you’re done. (You can ask a question, comment on the material, or just say hello!)

Please note – if you’re not a member of the Master Class, you will need to register.  We have options for every budget.