There are three reasons you need to know how to tell a story.
- It’s hard to earn the attention of busy people.
- It’s hard to resist a great story!
- It’s easier to convince with a good story or example than with sheets and tables of dry data.
Some people seem to have a natural knack for telling stories in a really compelling way. But anyone can learn to be better at it. Whenever you find yourself bored while someone is telling a story, it’s because they’ve missed one of these three things.
I happen to be better on paper than “in person,” but we’ll do our best.