Why host aviation events?
Mark Cuban says – “I don’t bet on the company, or even on the idea – I bet on the person!” You get a much better feel for a person when you meet him or her “IN PERSON.”
That’s why events are so important as an opportunity to be in the same room with customers and prospects, especially when we have large-ticket, complex transactions.
Types of Events
- Trade Shows
- Static Displays
- Customer Appreciation Events
- Hybrid Events (Most aviation events involve two or more of the bullets above!)
Specific marketing events include
- Product/Service Launch
- Project Takeoff
- Project Landing
Most traditional “event planning” involves the physical realities of the event.
- Mailed Invitations/Advertising
- Social Media or Email invitations
- Digital Advertising
- Landing Page
- Social Media
Download our Aviation Marketing Event Planning Checklist!
Let us know where to send your checklist!