The best aviation websites for marketing products and services in the industry have a few things in common:
The best aviation websites have great aviation content.
While in some industries it’s fine to buy a templates website, add your logo and simply “tweak” or adjust the verbiage that comes with the template a little, aviation consumers are very smart and have a very low tolerance for “corporate speak” or “marketing fluff.” You can tell if the person writing is well-versed in aviation safety, or aviation careers, or renovating warbirds. Aviation consumers are looking for compelling aviation website copywriting that clearly expresses that you understand their problems and offer relevant solutions.
We’ve consulted with many companies that have purchased a low cost “do it yourself” solution and find themselves frustrated because they’re not getting the results they expected, or the service they require to maintain a professional online presence.
The best aviation websites have compelling visual website design.
This doesn’t mean fancy or pretty, it means clean, clear, to the point and confidence-inspiring about your company’s commitment to excellence and attention to detail. If your design is seven years old, riddled with broken links or dated images, and not instantly clear about the solutions you offer and the steps to take next, your website is simply not doing a great job of marketing in aviation. This is an industry with pretty high standards and expectations, after all!
We recommend a website refresh once every three years. Often, we can make your current content much more effective by importing it into a site design, template or “theme” that uses the latest technology.
The best aviation websites have authentic images.
Stock photography can be used in effective ways, but specific images of your facility, your planes, your people, and your product or service are much more compelling and help potential customers visualize working with you.
A great website has become as vital as an NBAA membership or a listing in the phone book.
Customers expect to find your company online, and expect your website to look up to date and professional. What was once a luxury for early adopters has become “table stakes” in a game you can’t afford not to play.
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